29 YEARS SERVING THE PHARMACEUTICAL INDUSTRY

Trusted advertising research partner for pharma

Client Access

How do you find out which of your ad concepts are most likely to be successful print ads?  

Internet ConcepTest was created specifically to in response to requests from our clients' who wanted quick and economical answers to that answer.

Internet ConcepTest is a quantitative, self-administered, structured interview that uses secure high-speed internet access to expose pre-qualified target audience members to different ad concepts.

Participants use whatever computer they wish at a time and place convenient for them. This method obtains reactions related to message communication, brand linkage, copypoint importance and believability, as well as other persuasion diagnostics.

Order bias is removed by rotating the position of each concept after each completed interview. Respondents cannot change a response once entered. They cannot print any of the images or text. And completion of the survey activates the incentive payment for participation.

Internet ConcepTest conserves research investment and delivers quantitative, actionable concept evaluation information in a timely manner.

Internet ConcepTest