29 YEARS SERVING THE PHARMACEUTICAL INDUSTRY
Trusted advertising research partner for pharma
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The BarnesHollander norm database is robust, constantly updated, and consistently comprised of findings from hundreds of AdTest studies. Our norms include:
- Audiences -
Studies conducted among dozens of physician specialties, medical/hospital executive and support personnel, pharmacy and nursing professionals, as well as consumers. - Categories -
Ethical pharmaceuticals, medical products and devices, and OTC brands. - Publications -
A wide array of general and specialty physician- focused medical journals, pharmacy, nursing, dentistry, and hospital professional publications, as well as many major consumer magazines.
Recall norms are based on the target audience, the journal/publication, the number
of ad pages, whether or not the product is new or in-
Adtest norms include:
- Day-
After Recall -Proved Recall, Total Attention, Recall/Attention Ratio. - Persuasion Diagnostics -
Idea/statement importance, believability, and/or appropriateness, interest by non- users/prescribers in seeking more information, user/prescriber agreement with ad claims.
Internet ConcepTest norms include:
- Strength of linkage of copy and graphics
- Strength of association of copy and graphics with main concept idea.
- Diagnostic metrics associated with Persuasion similar to the AdTest persuasion metrics.
Norms
