29 YEARS SERVING THE PHARMACEUTICAL INDUSTRY
Trusted advertising research partner for pharma
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BarnesHollander was established in 1983 when we introduced the Day-
Our nearly 30 years experience with the method has revealed the keys to effectiveness
that impact all critical elements of advertising including copy, graphics, and physical
aspects.
We have a robust database of norms for print advertising across Professional, OTC, and DTC ads, including:
Over 40 professional specialties, patients/caregivers, and consumers
Over 75 different medical and consumer publications
Our leading quantitative methods for print advertising research are:
- AdTest -
tests the effectiveness of finished ads under real world ad exposure conditions in actual medical and consumer publications. The method delivers metrics of Proved Day- After Recall and Persuasion Diagnostics versus our database of norms.
- Internet ConcepTest -
an internet based method for testing multiple print ad concepts that identifies the concept(s) "most likely to succeed" under real world conditions. The method employs a structured self- administered program of exposure via secure high- speed internet access. The question battery yields findings that correlate with our AdTest experience.
We also design and conduct custom quantitative research related to medical and pharmaceutical
products and services using traditional telephone and online methods.
About Us Testing
